A Dilemma
Sparks Innovation
A Dilemma
Sparks Innovation
LimeIQ began its story not with a product, but with a dilemma. In 2018, Greg Zarin, founder of SubroSmart, faced operational inefficiencies as he received increasing volumes of bordereaux (BDX) files from syndicates to review for subrogation opportunities. These files arrived in unstructured formats and contained tens of thousands of rows of data, making manual review time-consuming and unsustainable.
Recognizing the need for a more efficient approach, Greg leveraged his prior experience in technology and assembled a development team to create a custom ingestion engine that rapidly consolidated and organized BDX files.
Expanding
the Vision Beyond
SubroSmart
Expanding
the Vision Beyond
SubroSmart
As this tool continued to grow, demonstrations of it to the market made it clear that the challenges were not only unique to Subrosmart, but experienced across the broader Lloyd’s market of carriers. Fragmented data, reliance on manual workflows, and friction in BDX reconciliation was an everyday frustration by nearly all major carriers and brokers in the syndicated insurance industry.
In response, LimeIQ was born as a standalone platform, designed to deliver efficient BDX ingestion, enhance the quality of the data being delivered to the market, and promote real-time insights across the delegated authority ecosystem.
Building With
the Market
Building With
the Market
In 2022, Sophie joined the LimeIQ team as an Associate Director to help continue to build the product and assist with its implementation. Her background as a broker and interest in aligning technical advances with real market needs helped to shape LimeIQ’s user-first approach.
By 2023, LimeIQ entered a critical implementation phase, working closely with early market partners to refine the platform and gather real-time feedback. These partnerships validated LimeIQ’s goal to deliver immediate impact of BDX management and analysis across market stakeholders.
Market Visibility
and Milestones
Market Visibility
and Milestones
LimeIQ gained visibility across the Lloyd’s market, presenting to over 200 participants at LMA and LIMOSS market wide sessions. These demonstrations highlighted the platform’s extensive Delegated Authority solutions and its embedded FCP Front-End Reconciliation tool, designed to bring clarity and alignment across DCAs, Brokers, and Managing Agents.
By the end of the year, John joins as Director of Technology, bringing over 25 years of technical experience scaling enterprise platforms to guide LimeIQ’s long-term technical development.
Official Market
Launch
Official Market
Launch
In 2025, LimeIQ became the first elective solution approved for the LIMOSS Front-End Recs Panel. This reconciliation tool streamlined the resolution of variances between claims bordereaux and cashbook data, enhancing transparency, accuracy, and speed.
LimeIQ grows its team of software and business intelligence developers to meet the evolving needs of its expanding client base.
Purpose-Built
and Future-Ready
Purpose-Built
and Future-Ready
Today, LimeIQ stands as a trusted platform built for the Lloyd’s market; grounded in industry experience and refined through close collaboration with market participants.
The platform continues to evolve through real-time feedback and remains committed to helping the market meet today’s challenges while building toward a more efficient, data-driven future.